“For nearly a decade I have relied on the Medical Illustration Source Book as my primary means of marketing. To thrive in this field without a presence in the Source Book is unthinkable — I owe every client I have to this program.”
— James Archer / Anatomy Blue
“I’ve been advertising with the Source Book for many years and it’s proven invaluable for gaining new clients. Their reach extends much further than what I can do on my own and that saves me time.”
— Mike Austin, MFA / Medical Illustrator
“Our markets and marketing will always be an evolution. But one of the few constants for my business has always been the service, quality and value of the Medical Illustration Source Book. When the phone continues to ring because of old Source Book ads, I remember that they helped establish my market presence. I choose to build (and rebuild) from that as a baseline.”
— Scott Bodell
“For almost 20 years I have bought a page in the Medical Illustration Source Book. Because it is so effective, the book, its website and now the free personal website has been my sole means of advertising for most of that time.”
— Birck Cox Medical Illustration
“This is the only source I turn to for medical illustration.”
— Michelle Bernstein, VP Director of Art Buying Grey Healthcare
"I use [the Source Book] frequently when having any medical illustration needs. Usually the first resource that I reach for."
— Anne Thomas, Group Art Supervisor
DraftFCB Healthcare
"The Medical Illustration Source Book has been my primary tool for advertising for many years. All of my new clients in the last 5 years are a direct result of this source book and website. I see Serbin Communications as part of my team and count on them each year to help me stay busy!"
— Molly Borman-Pullen Source Book advertiser since 1993
"The Medical Illustration Source Book is an industry must in order to stay relevant in the field. We know that art buyers from advertising agencies and pharmaceutical marketers use the Source Book and ultimately make the decisions on who to hire."
— Andrea Bielecki,
Managing Partner InViVo Communications Inc. Source Book advertiser since 2005
"I placed my first pages in the AMI Source Book with volume number four. It has been my main vehicle for advertising since then and it has been very effective. Consistently, when I ask clients how they found me, it has been through the Source Book."
— Gary Carlson Source Book advertiser since 1991
"As we get projects in the door we always refer to MISB to look at relevant work & art direction and find the talent we need to get the job done."
— Ben Porcari, President IBC Digital
"Every year I put together a cohesive marketing plan that includes the Medical Illustration Source
Book. This is because more frequently my prospective clients tell me that’s where they found me, either
in the book or on-line. I also like that the Source Book has changed with the times and adapted to the
way people try to find medical illustrators today.”
— Adam Questell, A KYU Design Source Book advertiser since 2005
"As a young business owner in the science/medical illustration field, the cost of a Source Book ad initially seemed too high. After a few years of passing up the opportunity, I decided to go for it -- within 3 months of having material on medillsb.com I gained a new client and I earned back the cost of the ad. My business continues to grow (knock on wood), and I attribute this largely to having my work in the Source Book, and on respected, easily searched sites like medillsb.com."
— Nicolle Rager Fuller, Sayo-Art Source Book advertiser since 2008
"For my first Source Book page, I took a leap of faith. It is easy to say that leap of faith has paid off many times over. It is my best marketing tool. It's essential for those who want to become professionals in our field, and be seen."
— Rob Flewell, CMI Source Book advertiser since 2003
"I can't imagine a more powerful advertising tool than the Source Book. It has been and will continue to be one of the cornerstones of my marketing plan. My business has grown exponentially since I began advertising in the Source Book and each year brings a diverse set of new customers. Thanks for all that you do!"
— David C. Killpack, Illumination Studios Source Book advertiser since 2006
"With Source Book advertising we’ve amplified our business in desired markets so difficult to target
independently. Our online page not only offers us the opportunity to share more examples of our work, but also the crucial ability to refresh images throughout the year."
— Joanne Haderer
Haderer & Muller Biomedical Art Source Book advertiser since 2005
"I have been told by numerous clients that this is the "go to" site for medical art, because they can find what they want quickly. I have been a Source Book contributor for many years and am pleased with the new pharmaceutical clients I have been able to reach. The online portfolio service has been a big bonus."
— Laurie O'Keefe, Medical/Biological Illustrations Source Book advertiser since 2000
