SerbinCommunications

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Internal Promotional Project

Motor Neuron

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Close-up view of a motor neuron, revealing its synaptic connections from axon terminals (potentially thousands) of other neurons.

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Hybrid Medical Animation

medical illustration of Animation, Photography, 3D, Advertising / Marketing, Cardiac Surgery / Cardiology, Medical Devices
medical illustration of Animation, 3D, Advertising / Marketing, Patient Education, Anatomy, Biology, General Medicine, Medical Devices, Neuroscience, Neurosurgery
medical illustration of Animation, Design, 3D, Advertising / Marketing, Medical-Legal, Biology, Medical Devices, Physical Therapy, Thoracic Surgery, Transplantation Surgery, Injuries
medical illustration of Animation, Color, 3D, Advertising / Marketing, Patient Education, Dentistry, Medical Devices
medical illustration of Animation, 3D, Advertising / Marketing, Medical-Legal, Anatomy, Cardiac Surgery / Cardiology, General Medicine, Medical Devices, Pharmacology, Vascular Surgery
medical animation of The Biocor™ Valve Durability animation highlights the features and benefits of
this innovative tissue valve from St.
Jude Medical.

Frustrated by the limitations of a traditional product video shoot, our client called on us to create a functioning photoreal 3D model of the Biocor tissue valve.

This allowed for far more dynamic camera moves and the ability to focus more clearly on unique product features, such as the flexible stent, composite construction, and unique shield design.
medical animation of This is a portion of our 2010 demo reel, featuring segments from medical animation projects we have produced over the past year.  Full version is on our new website.
medical illustration of Animation, Color, 3D, Advertising / Marketing, Allergy / Immunology, Biotechnology, Genetics
medical illustration of Animation, 3D, Advertising / Marketing, Allergy / Immunology, Biotechnology, Medical Devices, Molecular Biology
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Patient Education, Publishing, Allergy / Immunology, Biology, Biotechnology, Genetics, Molecular Biology
medical animation of Closer piece we made for various promotional uses.
medical animation of This 4.5-minute animation examines the complex science of molecular mechanisms of tumor targeting and gene delivery.

The project was developed to be accessible to any audience, from a medical practitioner to a cancer patient.

This sequence is from Scene 3 and focuses on the mechanism by which the nanoparticles deliver their lethal payload to tumors.
medical animation of Sequence showing Streptococcus pneumoniae, a pathogen that is the most common cause of bacterial meningitis in adults and children. Over the last decade, resistance has become common and prevalence of strains resistant to multiple classes of drugs is increasing.
medical animation of This is was created to show blood flow in the chambers of a beating heart.

In this case, we chose to make the flow subtle and not too overpowering.

The camera moves around the heart to allow for multiple views.

We’ve also added transparency to the outside bottom portion of the heart to show the mitral valves in action; the aortic and pulmonary valves can also been seen from some angles.
medical animation of Our client approached us with a unique challenge: create a stylized DNA structure for a towering, interactive trade show display.

After the successful trade show installation, we revisited the scene independently to explore more visual possibilities, taking subject matter that is recognizable or familiar like the structure of DNA and trying to create a new way to beautifully and dramatically represent the double helix.
medical animation of This scene shows several activated T cells attacking rapidly dividing cancer cells of a growing tumor.

The activation and proliferation of cytotoxic T cells are critical for immune-mediated tumor destruction.

Recent scientific advances have reignited interest in the area of cancer immunotherapy.
medical animation of T4 bacteriophages targeting E. coli bacteria.

Bacteriophages are small viruses that infect bacteria and kill them by multiplying and essentially filling the bacterial cell to bursting.

Promotional piece created for closer sequence in previous demo reel.
medical illustration of Illustration of heart made out of refractory glass
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Allergy / Immunology, Biotechnology, Molecular Biology
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Publishing, Allergy / Immunology, Biology, Biotechnology, Cell biology / Histology, Genetics
medical illustration of Animation, Color, 3D, Advertising / Marketing, Patient Education, Allergy / Immunology, Biotechnology, Disease Management, Molecular Biology, Pharmacology
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Biotechnology, Disease Management, Genetics, Molecular Biology, Pharmacology
medical animation of This animation is an exploration into the various and novel ways a beating heart may be visually represented using the latest technology.

In this case we are allowing the viewer to see the blend between the opaque tissue and the refractory glass, allowing for a unique vantage of the valves and chambers.

Future versions of the animation could include blood flow or even a flight through the heart's chambers.
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Allergy / Immunology, Biology, Biotechnology, Cell biology / Histology, Disease Management, Genetics
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Genetics
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Anatomy, Biology, Biotechnology, Disease Management
medical illustration of Animation, Color, 3D, Advertising / Marketing, Education, Patient Education, Publishing, Anatomy, Disease Management, Endocrinology / Metabolic, Gastroenterology, Genetics, Pharmacology
medical illustration of Animation, Color, 3D, Editorial, Education, Patient Education, Publishing, Anatomy, Disease Management, Endocrinology / Metabolic, Gastroenterology, General Surgery, Genetics
medical animation of Hero shot of a variety of immune cells.
Animation sequence appearing in 2010 promotional reel where we fly by B cells, T cells, monocytes and macrophages.
medical illustration of Hero shot of a variety of immune cells.

Frame from animation sequence appearing in 2010 promotional reel where we fly by B cells, T cells, monocytes and macrophages.
medical illustration of Animation, Color, 3D, Advertising / Marketing, Education, Patient Education, Anatomy, Cardiac Surgery / Cardiology, General Medicine
medical illustration of Animation, Color, 3D, Advertising / Marketing, Education, Patient Education, Publishing, Anatomy, General Medicine, General Surgery, Orthopaedics, Pharmacology
medical illustration of Animation, Color, 3D, Advertising / Marketing, Education, Patient Education, Publishing, Anatomy, Cardiac Surgery / Cardiology, Cell biology / Histology, Disease Management, Molecular Biology, Vascular Surgery
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Anatomy, Neuroscience, Neurosurgery
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Allergy / Immunology, Biotechnology, Disease Management, Genetics, Molecular Biology, Pharmacology
medical illustration of Animation, Color, 3D, Advertising / Marketing, Education, Patient Education, Publishing, Biotechnology, Endocrinology / Metabolic, Gastroenterology, Pharmacology
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Dentistry, Pharmacology
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Biology, Biotechnology, Cell biology / Histology, Genetics
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Cardiac Surgery / Cardiology
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Biotechnology, Cardiac Surgery / Cardiology, Medical Devices
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Allergy / Immunology, Biotechnology, Cell biology / Histology, Disease Management, Molecular Biology
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Publishing, Biology, Cell biology / Histology, Disease Management, Virology
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Biotechnology, Disease Management, Genetics, Molecular Biology, Pharmacology
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Biology, Cell biology / Histology, Pharmacology
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Biotechnology, Cell biology / Histology, Disease Management, Pharmacology
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Anatomy, Biology, Cell biology / Histology, Disease Management, Pharmacology, Virology
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Anatomy, Neuroscience
medical illustration of Animation, Color, 3D, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Allergy / Immunology, Biology, Biotechnology, Disease Management, Molecular Biology, Pharmacology, Virology

Style/Techniques

Animation, Cartoon, Color, Design, Photography, 3D

Subject/Specialties

Allergy / Immunology, Anatomy, Biology, Biotechnology, Cardiac Surgery / Cardiology, Cell biology / Histology, Dentistry, Disease Management, Endocrinology / Metabolic, Gastroenterology, General Medicine, General Surgery, Genetics, Medical Devices, Molecular Biology, Neuroscience, Neurosurgery, Orthopaedics, Pharmacology, Physical Therapy, Thoracic Surgery, Transplantation Surgery, Vascular Surgery, Virology, Injuries