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Eisai

Halaven MOA

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Artist Name

Halaven (Eribulin mesylate) is a new drug from Eisai designed to treat metastatic breast cancer. Our client asked us to develop a mode of action animation for Halaven that explains how its distinct binding profile leads to cancer cell cycle arrest and controlled cell death. We created a unique visual style that mirrors and emphasizes the distinctiveness of Halaven, and that also serves as an archetype for a future family of products.

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AS&K Visual Science

medical animation of Halaven (Eribulin mesylate) is a new drug from Eisai for the treatment of patients with metastatic breast cancer who have previously received at least two chemotherapeutic regimens for the treatment of metastatic disease.
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Profile

AS&K Visual Science is one of the world's leading medical animation studios. We specialize in the development of high-end 3D medical animation, illustration, and video communication. We work with some of the biggest names in the pharmaceutical and medical device industries, such as Bayer, Biogen Idec, Merck, Novartis, and Eli Lilly; with government and academic institutions such as the NIH, the UK NHS; as well as medical communication agencies such as Biolumina, Draft FCB, Medicus LifeBrands, and RCW. With our team of experienced 3D artists, animators, medical writers, project managers, and industry strategy experts, whatever your budget you don't just get animation – you get uniquely creative work with a compelling narrative that's compliant, that's on message, that's differentiating, that seamlessly integrates with your other communications activities, and that's cost effective.

Style/Techniques

Animation, Cartoon, Color, Design, Caricature, Information Graphics, Photography, 3D

Subject/Specialties

Allergy / Immunology, Anatomy, Biology, Biotechnology, Cardiac Surgery / Cardiology, Cell biology / Histology, Dermatology, Disease Management, Emergency Medicine, Endocrinology / Metabolic, Entomology, Gastroenterology, General Medicine, General Surgery, Genetics, Maternal / Child, Medical Devices, Molecular Biology, Neuroscience, Obstetrics / Gynecology, Pediatrics, Pharmacology, Physical Therapy, Reconstructive Surgery, Reproductive Biology, Respiratory, Urology, Vascular Surgery, Virology