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Cognition Studio, Inc.

medical animation of Cognition covered all facets of ideation, development, and finessing of Acerta’s booth, materials, an interactive clinical trial experience, and MOA pre-clinical animation. Encased within a 12’ scale model of the monolith from Stanley Kubrick’s cult classic 2001: A Space Odyssey, the animation intended to transport the viewer through an immersive story environment of the ACP-196 MOA for the treatment of B-cell malignancies.
medical animation of Using mRNA as a drug, Moderna developed a personalized cancer vaccine (PCV) technology that could rapidly create one medicine for one patient. Cognition created an animation of Moderna’s PCV manufacture and MOA. By including voiceovers from Moderna subject matter experts and crafting a bright, friendly aesthetic, the animation is approachable, but does not shy away from explaining the science. Assets were created in Adobe Illustrator and animated in Adobe After Effects.
medical animation of Novuson developed the first substantive innovation in advanced energy technology for targeted vessel sealing/diving and hemostasis in over 25 years. Their UltraStat Direct Therapeutic Ultrasound (DTU) system called for an animation that showed the elegance of their device, highlighted why the system was a disruptive force in its market, and elevated the overall aesthetic look for primetime presentation to investors. The animation was developed in Cinema 4D and composited in Adobe After Effects.
medical animation of A glimpse into some of the science stories Cognition has had the privilege of telling. It is an honor for us to use our expertise in helping clients advance understanding and realize their vision. Our approach to science storytelling clarifies and amplifies the client’s voice, and transforms complex information into creative solutions that connect, resonate, and ultimately, improve the human condition.
medical animation of Adaptive Biotechnologies is a pioneer in immunosequencing research and therapeutic development. Immune system function and sequencing are important for understanding what Adaptive does and why their technology is pivotally different. This animation serves as a springboard for deeper discussions about Adaptive’s tech. The style created here has influenced all subsequent work for Adaptive’s brand. The assets were created in Adobe Illustrator and animated in Cinema 4D and Adobe After Effects.
medical animation of Adaptive Biotechnologies has revolutionized the immunotherapy landscape by allowing doctors and scientists the ability to more precisely measure the number of remaining cancer cells after treatment and track newly emerging cancer cells. This allows doctors to adjust treatment for greater efficacy. Cognition developed this animation in line with other web content to create a cohesive explanatory MRD platform. The assets were created in Adobe Illustrator and animated in Adobe After Effects.
medical animation of The engine driving Adaptive Biotechnologies is their proprietary software developed in-house to take the billions of DNA sequences collected and transform them into meaningful and actionable information. The online platform allows doctors and scientists to incorporate other published data and discover new connections. The assets were created in Adobe Illustrator and animated in Adobe After Effects.
medical animation of Adaptive Biotechnologies has partnered with Nature to set up and host the annual Immune Profiling in Health and Disease conference. Cognition styled the video to highlight this event, which brings together some of the brightest minds in immune profiling to present and discuss new research and emerging trends. The assets were created in Adobe Illustrator and Photoshop and animated in Cinema 4D and Adobe After Effects.
medical animation of Approximately 160 million people worldwide are infected with HCV and 60-80% of those people will develop a chronic infection. Cognition created this animation to illuminate the virus’ global health impact along with depicting the complex entry portion of its lifecycle. The assets were created and animated in Cinema 4D. Compositing and animated overlays were done in Adobe After Effects.
medical animation of A mile-high glacier once covered the area known as the Puget Sound Basin. During the last ice age, water flowing under the ice carved out deep troughs which became the Sound’s inlets. Our challenge was to inform waterfront homeowners how their property may be affected by  the surrounding geo via an engaging, interactive fly-through highlighting the region and identifying five unique areas. The assets were created in Adobe Illustrator and Photoshop; animated in Cinema 4D and Adobe After Effects.
medical illustration of To explain the underlying cellular pathophysiology of Fabry (a rare genetic disease that causes an accumulation of a certain glycolipid within the body), Cognition created this comparison figure to highlight the difference between lysosomes within a normal and a Fabry cell. This was intended to provide a clear, approachable explanation for audiences of Moderna’s presentation on the topic.
medical illustration of Cognition created this editorialized visualization of an mRNA delivery nanoparticle platform for an Investor Day presentation by Moderna. The nanoparticle intended to showcase the elegant complexity of the Moderna’s engineering and to make the system feel tangible and real to the audience. The image was developed in Cinema 4D and composited in Adobe After Effects.
medical illustration of To accompany one of Moderna’s paper submissions for publication in Cell Reports, Cognition created this visualization to impart the potential of mRNA therapy in treatment of rare diseases. This dynamic scene showcases encoded mRNA's entry into a cell, highlights its translation by innate machinery, and hints at its triumph over the negative genetic mutation within the DNA. The image was developed in Cinema 4D and composited in Adobe After Effects and Photoshop.
medical illustration of The human immunodeficiency virus (HIV) is a lentivirus that causes the HIV infection. Cognition created this editorialized view of the HIV particle to elucidate its structural biology in a captivating and approachable aesthetic. This was intended as an introductory overview of the actual molecules that compose the virus to help the audience have a mental image of each protein when learning about the role each one plays in the HIV lifecycle. Created in Cinema 4D, composited in After Effects.
medical illustration of Researchers at the UW Institute for Protein Design are revolutionizing how new de novo protein drugs, or “mini-protein binders,” can be generated. To support their publication and media efforts, Cognition created this editorial visualization to highlight their integration of computational design and laboratory testing, which rapidly generates and evaluates thousands of binders to find the best conformation to neutralize a specific target, such as hemagglutinin on the flu virus.
medical illustration of Scientists at the UW Institute for Protein Design are pioneering the first synthetic nucleocapsids capable of packaging their own genetic material and evolving certain properties. To support their publication and media efforts, Cognition created this editorial science visualization to highlight their elegant synthetic biology system that utilizes computational design and evolves based on exposure to complex environments (such as RNase A, blood, and murine circulation).
medical illustration of The Bill and Melinda Gates Foundation has adopted a multi-year Malaria strategy to help develop approaches that aim to eradicate the disease. For a presentation on their efforts, Cognition created a custom presentation theme with graphics that radiated a tangible, tactile feel to help make their mission feel within reach. This image focused on the overview of the Malaria lifecycle, with a subsequent image going into detail on the sporogonic cycle and was done by hand in pen and ink.
medical illustration of To help tell the story of Atara’s pioneering “off-the-shelf” T-cell immunotherapy, Cognition created custom science visualizations for their corporate website that covered the manufacture and mechanism of action of their cytotoxic T-cell libraries (CTLs). This part of the illustration focused on what the target-specific T cells accomplished once infused into the patient. The image was created in Adobe Illustrator to be a clean, bright and stylistically seamless addition to their branded website.
medical illustration of This close-up still from an animation that Cognition created for Acerta’s conference booth, showcases the Bruton’s tyrosine kinase (Btk) pathway in B cells, which plays a crucial role in B-cell development. Encased within a 12’ scale model of the monolith from Stanley Kubrick’s cult classic 2001: A Space Odyssey, the animation intended to transport the viewer through an immersive story environment of the ACP-196 MOA for treatment of B-cell malignancies. Created in Cinema 4D, Adobe After Effects.
medical illustration of Adaptive Biotechnologies is a pioneer in immunosequencing research and therapeutic development and has revolutionized the way doctors and scientists see disease. Cognition created the booth artwork for Adaptive at ASH 2017 which visualizes the vast amount of data that can be obtained from T and B cells. Created in Cinema 4D, Adobe After Effects, Photoshop, and Illustrator.
medical illustration of Cognition created this stylized representation of a B cell and antigen for Adaptive Biotechnologies to use in a Mail Chimp marketing campaign and Twitter posts. The campaign centered around Adaptive’s ability to sequence B cell receptors, giving insight into an individual’s immune response. The illustration needed to be friendly and inviting while still being representative enough to the audience. Created in Cinema 4D and Adobe Photoshop.
medical illustration of Cognition created this stylized representation of a T cell and antigen for Adaptive Biotechnologies to use in a Mail Chimp marketing campaign and Twitter posts. The campaign centered around Adaptive’s ability to sequence T cell receptors, giving insight into an individual’s immune response. The illustration needed to be friendly and inviting while still being representative enough to the audience. Created in Cinema 4D and Adobe Photoshop.
medical illustration of Adaptive Biotechnologies had Cognition create an illustration for a Twitter post designed to help patients further understand their Myeloma or Leukemia diagnosis by explaining healthy blood flow and bone marrow. Friendly, stylized characters were used in juxtaposition to a more realistic bone cross section to draw the viewer in while still maintaining scientific accuracy. Created in Adobe Illustrator and Photoshop.
medical illustration of PsychoGenics is known for their cutting edge translational approach which provides comprehensive preclinical capabilities to help companies discover the next generation of treatments for CNS and orphan disorders and reduce attrition rate in clinical development. Cognition created this booth to show how scientists can rely on PsychoGenics to bring clarity to the exquisite relationship between DNA and behaviors. Created with graphite on paper, Adobe Photoshop, Cinema 4D, and After Effects.
medical illustration of Hepatitis C Virus (HCV) is a major world health problem, with more than 160 million infected worldwide. Major drug developments have occurred over the last few decades based on research of the virus’ lifecycle. Cognition used a combination of animation stills and new images to create a comprehensive lifecycle web curriculum showing the distinct steps and possible drug interventions. Created in Cinema 4D with compositing in Adobe After Effects and Illustrator.
medical illustration of Hepatitis C Virus (HCV) is a major world health problem, with more than 160 million infected worldwide. Major drug developments have occurred over the last few decades based on research of the virus’ lifecycle. Cognition used a combination of animation stills and new images to create a comprehensive lifecycle web curriculum showing the distinct steps and possible drug interventions. Created in Cinema 4D with compositing in Adobe After Effects and Illustrator.
medical illustration of Hepatitis C Virus (HCV) is a major world health problem, with more than 160 million infected worldwide. Major drug developments have occurred over the last few decades based on research of the virus’ lifecycle. Cognition used a combination of animation stills and new images to create a comprehensive lifecycle web curriculum showing the distinct steps and possible drug interventions. Created in Cinema 4D with compositing in Adobe After Effects and Illustrator.
medical illustration of Cognition created a series elucidating Juno’s mission of advancing immunotherapies for cancer patients. This piece shows how Juno’s “armored” CAR tech can incorporate the production or expression of locally acting signaling proteins to amplify the immune response within the tumor microenvironment with the goal of minimizing systemic side effects and stimulating T-cell activation and recruitment. The series was created in Adobe Illustrator to establish a signature brand communication platform.
medical illustration of An AVM is an abnormal tangle of blood vessels that bypasses the capillary system and connects arteries directly to veins. This visualization depicts a medium-sized AVM located on the surface of the frontal lobe. Cognition used a simple, hand drawn approach to introduce the viewer to the anatomy and pathology of a brain AVM. Created with graphite on paper and Adobe Photoshop.
medical illustration of This series represents a procedure using GPS to get to the center of an ICH (intracerebral hemorrhage), deliver a drug that is then activated and dispersed by an ultrasound pulse. The lytic causes the clot to liquify for drainage purposes. This was done using an HB pencil on marker paper plus Photoshop and Illustrator.
Note: this image shows only one portion of the full series.
medical illustration of This is a concept illustration/color mood board for a recent project showing CPP (chronic plaque psoriasis), neutrophils and T-cells. Initial sketch was pencil and bic pen. Grayscale then color rendered in Photoshop. Visual effect is a tilt-shift lens blur.
medical illustration of This is a concept illustration/color mood board for a recent project for CPP (chronic plaque psoriasis). The illustration is a close up view of a transparent, immature keratinocyte. Initial sketch was pencil. Grayscale then color rendered in Photoshop. Visual effect is a tilt-shift lens blur.
medical illustration of This series serves as a visual platform for our client to give a primer on human toll-like receptors 1-10, with a focus on TLR8. Shown here are the left and middle pathways. Target audience is investor-centric.
Platform is PPT, web, and corporate fact sheets. Created in Illustrator with finishing touches in Photoshop.
medical illustration of This illustration serves as a visual platform for our client to discuss the demyelination cycle in MS (multiple sclerosis) within the central nervous system. Target audience is investor-centric. Platform is PPT, web, and corporate fact sheets. Traditional drawing plus rendering in Photoshop with elements from Illustrator.
medical illustration of This is one of a new series of images Genome Alberta asked us to create for their Genomics app on Facebook. Facebook users can use this app to exchange virtual genes ranging from the gene that makes blue eye color, to fitness. Here we a gene responsible for 'evil' behavior mirroring the ever popular Dr. Evil as a DNA strand gone bad. Done in Illustrator with finishing touches in Photoshop.
medical illustration of This is one of a new series of images Genome Alberta asked us to create for their Genomics app on Facebook. Facebook users can use this app to exchange virtual genes ranging from the gene that makes blue eye color, to peanut allergy. Here we have a couch potato or a potential fitness enthusiast ready to either sprint or be a marathon runner. Done in Illustrator with finishing touches in Photoshop.

Profile

With more than 20 years of experience in pharma, biotech, and research, Cognition’s therapeutic category expertise includes blood-related cancers, immunotherapy, immuno-oncology, autoimmune, respiratory, infectious disease, neurosurgery, biomaterials, biomedical device and nanotechnology. We apply our design thinking and communication skills to healthcare, translational medicine, patient knowledge campaigns, product and service design as well information design for global, environmental and public health.

Style/Techniques

Animation, Black & White, Cartoon, Color, Design, Information Graphics, Line, Line with Color, 3D, Video, Live Action Video

Subject/Specialties

Allergy / Immunology, Anatomy, Biology, Biotechnology, Cardiac Surgery / Cardiology, Cell biology / Histology, Dermatology, Endocrinology / Metabolic, General Medicine, General Surgery, Genetics, Medical Devices, Molecular Biology, Natural History, Natural Science / Nature, Neuroscience, Neurosurgery, Pharmacology, Portraits, Vascular Surgery, Virology, Oncology, Mechanism of Action (MOA), Health & Wellness, Pathology