This medical education project targeted physicians around the world and told the story about, Xolair, a breakthrough treatment for asthma and allergies. Xolair is a recombinant humanized monoclonal antibody developed for the potential treatment of allergy-related, moderate-to-severe asthma. The deliverables for this project included interactive installations and video wall exhibits for medical conferences and tradeshows.
Keywords: Animation, Advertising / Marketing, Multimedia, Professional Education, Interactive, Allergy / Immunology, Biotechnology, Mechanism of Action (MOA)
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