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Cognition Studio, Inc.

Moderna Personalized Cancer Vaccine Overview 

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Society for Neuroscience 2017 Booth

Next medical illustration of Adaptive Biotechnologies had Cognition create an illustration for a Twitter post designed to help patients further understand their Myeloma or Leukemia diagnosis by explaining healthy blood flow and bone marrow. Friendly, stylized characters were used in juxtaposition to a more realistic bone cross section to draw the viewer in while still maintaining scientific accuracy. Created in Adobe Illustrator and Photoshop.

Blood Cancer Awareness Campaign

Using mRNA as a drug, Moderna developed a personalized cancer vaccine (PCV) technology that could rapidly create one medicine for one patient. Cognition created an animation of Moderna’s PCV manufacture and MOA. By including voiceovers from Moderna subject matter experts and crafting a bright, friendly aesthetic, the animation is approachable, but does not shy away from explaining the science. Assets were created in Adobe Illustrator and animated in Adobe After Effects.

Keywords: Animation, Advertising / Marketing, Editorial, Patient Education, Biotechnology, Cell biology / Histology, Genetics, Molecular Biology, Oncology, Mechanism of Action (MOA)

Moderna Therapeutics