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Cognition Studio, Inc.

Adaptive Biotechnologies Power of Immunosequencing 

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Adaptive's T Cell Marketing Campaign

Next medical illustration of Cognition created a series elucidating Juno’s mission of advancing immunotherapies for cancer patients. This piece shows how Juno’s “armored” CAR tech can incorporate the production or expression of locally acting signaling proteins to amplify the immune response within the tumor microenvironment with the goal of minimizing systemic side effects and stimulating T-cell activation and recruitment. The series was created in Adobe Illustrator to establish a signature brand communication platform.

Armored CAR Technology

Adaptive Biotechnologies is a pioneer in immunosequencing research and therapeutic development. Immune system function and sequencing are important for understanding what Adaptive does and why their technology is pivotally different. This animation serves as a springboard for deeper discussions about Adaptive’s tech. The style created here has influenced all subsequent work for Adaptive’s brand. The assets were created in Adobe Illustrator and animated in Cinema 4D and Adobe After Effects.

Keywords: Animation, Video, Advertising / Marketing, Editorial, Technology, Allergy / Immunology, Biotechnology, Cell biology / Histology, Genetics, Molecular Biology

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