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Cognition Studio, Inc.

Adaptive Bio Measurable Residual Disease 

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ASH Booth - Pioneering Immunosequencing

Next medical illustration of Hepatitis C Virus (HCV) is a major world health problem, with more than 160 million infected worldwide. Major drug developments have occurred over the last few decades based on research of the virus’ lifecycle. Cognition used a combination of animation stills and new images to create a comprehensive lifecycle web curriculum showing the distinct steps and possible drug interventions. Created in Cinema 4D with compositing in Adobe After Effects and Illustrator.

Hepatitis C Virus Cycle: Proteolytic Processing

Adaptive Biotechnologies has revolutionized the immunotherapy landscape by allowing doctors and scientists the ability to more precisely measure the number of remaining cancer cells after treatment and track newly emerging cancer cells. This allows doctors to adjust treatment for greater efficacy. Cognition developed this animation in line with other web content to create a cohesive explanatory MRD platform. The assets were created in Adobe Illustrator and animated in Adobe After Effects.

Keywords: Animation, Advertising / Marketing, Editorial, Technology, Allergy / Immunology, Biotechnology, Cell biology / Histology, Genetics, Molecular Biology, Oncology

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