This close-up still from an animation that Cognition created for Acerta’s conference booth, showcases the Bruton’s tyrosine kinase (Btk) pathway in B cells, which plays a crucial role in B-cell development. Encased within a 12’ scale model of the monolith from Stanley Kubrick’s cult classic 2001: A Space Odyssey, the animation intended to transport the viewer through an immersive story environment of the ACP-196 MOA for treatment of B-cell malignancies. Created in Cinema 4D, Adobe After Effects.
Keywords: Animation, 3D, Advertising / Marketing, Editorial, Allergy / Immunology, Biology, Cell biology / Histology, Molecular Biology, Oncology, Mechanism of Action (MOA)
© Acerta Pharma