Cognition covered all facets of ideation, development, and finessing of Acerta’s booth, materials, an interactive clinical trial experience, and MOA pre-clinical animation. Encased within a 12’ scale model of the monolith from Stanley Kubrick’s cult classic 2001: A Space Odyssey, the animation intended to transport the viewer through an immersive story environment of the ACP-196 MOA for the treatment of B-cell malignancies.
Keywords:
Acerta Pharma