This animation was made to introduce cardiac surgeons and other stakeholders to the HeartWare System, its use and key technological advantages. It was important to clearly illustrate the pump’s proprietary suspension system, which eliminates wear. To focus viewer attention, we rendered the system and heart photorealistically and used a simpler illustrative style for supporting elements.
Keywords: Animation, Color, 3D, Advertising / Marketing, Education, Product Demonstration, Professional Education, Anatomy, Cardiac Surgery / Cardiology, Medical Devices
AXS Studio Inc.