SerbinCommunications

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Alexander Kohli

medical animation of I've been an animator for three decades now, the last half of which has largely focused on medical and scientific animation and illustration. Put my Emmy(R) Award winning services to work for you!
medical illustration of MTP joint fusion with transparent bone
medical illustration of MTP joint fusion
medical illustration of Endoscopic tendon release
medical illustration of Endoscopic tendon release
medical illustration of Shoulder muscles, including deltoid
medical illustration of Rotator cuff structures
medical illustration of Torn rotator cuff
medical illustration of Torn rotator cuff
medical illustration of Bones of the shoulder
medical illustration of Traditional total knee arthroplasty produces an unstable joint
medical illustration of Total hip replacement surgical technique illustration
medical illustration of Total hip replacement surgical technique illustration
medical illustration of Total hip replacement surgical technique illustration
medical illustration of Total ankle arthroplasty
medical illustration of BMP signal
medical illustration of Stem cells differentiate into bone
medical illustration of Ossification
medical illustration of Ossification Method of Action animation
medical illustration of Bone graft patient positioning
medical illustration of Bone Graft Flouroscopy
medical illustration of Bone graft debridement
medical illustration of Bone graft prepared site
medical illustration of Shoulder implant surgical technique
medical illustration of Total hip replacement surgical technique
medical illustration of Total hip replacement sextant placement
medical illustration of Total hip replacement alignment
medical illustration of Total hip replacement acetabular cup impactor positioning
medical illustration of Total hip replacement finished acetabular cup placement
medical illustration of Zoom into implant
medical illustration of Zoom into porosity
medical illustration of Porous structure of implant
medical illustration of Plantar endoscopic tendon release
medical illustration of Securing soft tissue to humeral plate implant
medical illustration of Select stills from surgical technique guide
medical illustration of Exploded view of surgical tray
medical illustration of Healthy lung animation
medical illustration of Emphysema animation
medical illustration of Suture anchor placement

Profile

Since 2004, Kohli Marketing Design LLC has communicated complex science and engineering narratives to the layperson, built brands and crafted marketing language, created compelling visual effects for commercials, provided pre-visualization for artists and fabricators, and collaborated on major productions for large-scale corporate special events. I am the Sole Proprietor of Kohli Marketing Design LLC, which keeps my overhead and my rates quite competitive. I have been an animator since 1990, and have worked on several feature films, created Fortune500 marketing communication campaigns, and created commercials and packaging design for major national brands. The more recent half of my career has largely focused on medical and scientific animation and illustration, with audiences ranging from surgeons, scientists or regulatory bodies, to patients and other folks who need a little extra help understanding the material. After graduating from the film-making program at Syracuse University in 1992, I worked with most of the production houses in Chicago (including Harpo, Sinnott & Associates, Big Deahl, and Bob Ebel), and also worked feature film productions in Chicago and Memphis (Mo' Money, Baby's Day Out, A Family Thing, The People vs. Larry Flynt). I have worked as an editor, writer, director, DP, grip, interactive designer, illustrator, brand developer, and everything in between. I am a life-long learner, by both nature and necessity. After all, I did emerge from film school right at the moment film was deprecated by digital. In the 1990s, I'd pour over software tutorials, teaching myself non-linear editing, 3D animation, web design, musical composition and production, and anything else that could make me a more effective storyteller. I have always been fascinated by anatomy and physiology, and added this to my voracious studies. The Kohli Approach The technology keeps shifting and the learning never stops. The tools and delivery media change quickly, but the storytelling methodology remains the same: Listen to the Story that Needs to be Told The first step is to get to know you and your story, including the backstory to the one you want to tell. Often, the stories I am called upon to tell are extremely complex, and need to be conveyed clearly in a short period of time. Examples would be demonstrating best practices for a particular surgical technique, or the Method of Action that makes a particular bone graft material stimulate vascularization and new growth. Know the Audience Every audience comes with their skepticism, needs, concerns, point-of-view, scientific literacy or lack thereof, and often a conflicting story that needs to be displaced. Successful storytelling takes into account the barriers that stand between the audience and the action you want them to choose. Craft the Story It is essential to create an experience that takes into account different learning styles, attention spans, and conditions under which the audience is exposed to the story. Vigilance as the storyteller about serving both the story (the client's message) and the audience can keep the viewer/learner engaged with surprises, novel perspectives and communicative modes, and ultimately create that spark of comprehension. Put my Emmy(R) Award winning services to work for you!

Style/Techniques

Animation, 3D

Subject/Specialties

Anatomy, Biotechnology, Disease Management, General Surgery, Medical Devices, Orthopaedics, Reconstructive Surgery, Respiratory, Injuries, Mechanism of Action (MOA), Health & Wellness, Sports Medicine