"Veronica, I appreciate your brain." ...That was the best compliment I've ever received from a client. We were discussing an MoA illustration for a biotech company's corporate deck. She had hit a wall with her own brainstorming. We needed to capture complex technical details, but also keep it clear and easily understood. I suggested ways to visually prioritize the information - → label hierarchy → strategic use of color → schematic vs detailed styles
Keywords: 3D, Advertising / Marketing, Editorial, Anatomy, Biotechnology, Cell biology / Histology, Molecular Biology, Neuroscience, Portraits, Mechanism of Action (MOA)
V. Falconieri Hays
