Using mRNA as a drug, Moderna developed a personalized cancer vaccine (PCV) technology that could rapidly create one medicine for one patient. Cognition created an animation of Moderna’s PCV manufacture and MOA. By including voiceovers from Moderna subject matter experts and crafting a bright, friendly aesthetic, the animation is approachable, but does not shy away from explaining the science. Assets were created in Adobe Illustrator and animated in Adobe After Effects.
Keywords: Animation, Advertising / Marketing, Editorial, Patient Education, Biotechnology, Cell biology / Histology, Genetics, Molecular Biology, Oncology, Mechanism of Action (MOA)