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Cognition Studio, Inc.

The Aberrant Btk Pathway in a Malignant B Cell 

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Design and Evolution of Synthetic Nucleocapsids

medical illustration of This close-up still from an animation that Cognition created for Acerta’s conference booth, showcases the Bruton’s tyrosine kinase (Btk) pathway in B cells, which plays a crucial role in B-cell development. Encased within a 12’ scale model of the monolith from Stanley Kubrick’s cult classic 2001: A Space Odyssey, the animation intended to transport the viewer through an immersive story environment of the ACP-196 MOA for treatment of B-cell malignancies. Created in Cinema 4D, Adobe After Effects.
Next medical illustration of Hepatitis C Virus (HCV) is a major world health problem, with more than 160 million infected worldwide. Significant drug developments have occurred over the last few decades based on research on the virus’ lifecycle. Cognition used a combination of animation stills and new images to create a comprehensive lifecycle web curriculum showing the distinct steps and possible drug interventions.

Hepatitis C Virus (HCV) Life Cycle Overview

This close-up still from an animation that Cognition created for Acerta’s conference booth, showcases the Bruton’s tyrosine kinase (Btk) pathway in B cells, which plays a crucial role in B-cell development. Encased within a 12’ scale model of the monolith from Stanley Kubrick’s cult classic 2001: A Space Odyssey, the animation intended to transport the viewer through an immersive story environment of the ACP-196 MOA for treatment of B-cell malignancies. Created in Cinema 4D, Adobe After Effects.

Keywords: Animation, 3D, Advertising / Marketing, Editorial, Allergy / Immunology, Biology, Cell biology / Histology, Molecular Biology, Oncology, Mechanism of Action (MOA)

Acerta Pharma