When your lead scientist wins the Nobel Prize in Medicine, suddenly your need to have a distinct and professional brand is immediate. RXi Pharmaceuticals, a discovery-stage biopharmaceutical company pursuing therapeutics based on RNA interference (RNAi) for the treatment of human diseases, called with this request. The clarification and significance of their core values was the first order of business. along with boldness, strength and solidity.
Keywords: Color, Design, Advertising / Marketing, Biotechnology, Pharmacology
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