SerbinCreative

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Adduci Studios

medical illustration of The AlloMap gene expression test helps physicians identify the absence of heart rejection in transplant patients through a proprietary analysis of their blood.

In this piece, the physiological processes inherent in heart rejection are shown at the cellular and molecular level to clearly indicate the specific rejection pathways that the AlloMap Test detects.
medical illustration of This piece shows the bisection of the cystic artery, prior to the surgical removal of the gall bladder.

The rendering technique, carbon dust application, while somewhat antiquated, produces lovely warm continuous tone images that are difficult to replicate, even digitally, and is a hallmark of classical medical illustration.
medical illustration of Surgical illustration is a classic discipline. One of the more interesting surgeries observed, the physical removal of a kidney, was photographed, sketched and then rendered as a one-page plate in pen and ink.
medical illustration of Biomedical products that utilize bodily fluids or certain laboratory ingredients have to be packaged and shipped in very specific ways. The integrity of the acquired samples must be assured during transport from home to lab, or from lab to processing center.

This instruction set covers everything from the temperature of the polar packs in the shipping to how to properly centrifuge the sample. Even how fast to get this to FedEx is covered.
medical illustration of A treatment for glaucoma to reduce pressure within the eye, this illustration is the second of a two part series. This is a typical manner of rendering surgical procedures for use in instructional media, patient education or pharmaceutical marketing.
medical illustration of This piece, the surgical replacement of the humeral head and the glenoid process, is part of a multistage surgical procedure. The finished work was selected for exhibition to demonstrate that line work need not be done in the traditional manner of pen and ink alone, as digital tools could be just as effective.
medical illustration of To celebrate their 20th anniversary, Biospacific wanted a campaign that would be both memorable and interactive. A giveaway promotional package was developed that started with a signature graphic playfully depicting a molecular modeling kit assembled into the number 20. This promotion included a brochure with custom iconography designed around their product lines, and an actual molecular modeling kit was given away with the brochure and catalog, beautifully tying into the campaign.
medical illustration of An ISHLT event was held in Paris, and XDx‘s theme was “Setting a New Standard”. Mid-century French advertising posters influenced the design milieu for this event, where a series of posters was developed referencing the current developments and successes of AlloMap in the marketplace and were utilized in the promotional materials given before and during the show. They were even developed into key cards for the hotel hosting the event.
medical illustration of Blood clots are a dangerous condition that often requires a stint to be inserted into a vein. Enter Crux, a company who offers a unique filter that is easy to insert and retrieve, and has few of the risks associated other filters. Drawing on the protective essence of the product, a shield enclosure was created for the logo, and a stylized view of the product is shown tucked neatly into a vein. The innovations in the design are readily apparent, allowing the logo to be literally interpreted.
medical illustration of Purdue Pesticide Programs, a co-operative extension of Purdue University, produces many publications concerning pesticides and farm practices. Every topic imaginable from their safe and alternative use, to toxicology, wildlife protection and legal and technical information is examined in detail within these publications which are distributed primarily to businesses, and farms. Each book utilizes photos in concert with custom illustrations.
medical illustration of The Veracyte test encountered problems due to the mispackaging of samples during shipping. These illustrations were created to explain the exact placement of the test samples and cold packs to ensure successful transportation of the test samples.
medical illustration of When your lead scientist wins the Nobel Prize in Medicine, suddenly your need to have a distinct and professional brand is immediate. RXi Pharmaceuticals, a discovery-stage biopharmaceutical company pursuing therapeutics based on RNA interference (RNAi) for the treatment of human diseases, called with this request. The clarification and significance of their core values was the first order of business. along with boldness, strength and solidity.
medical illustration of The AlloMap gene expression test helps physicians identify the absence of heart rejection in transplant patients through a proprietary analysis of their blood. The processes in heart rejection are shown at the cellular and molecular level to indicate the rejection pathways that the AlloMap Test detects. Combining a classical figure drawing with colorful and expressive detail sections, this illustration was designed to be not only informative, but displayed as a poster.
medical illustration of TeloYears is a genetic test that looks at DNA to determine the “age” of your cells through an analysis of the length of your telomeres, which are the caps on the ends of a chromosomes in your DNA. The logo for Teloyears depicts an anthropomorphization of a chromosome, where hands and feet represent the telomeres. This figure is shown leaping to characterize the joy that through using this test and lifestyle choices, cellular “age” can be positively influenced.
medical illustration of Surgical illustration is a classic discipline. One of the more interesting surgeries observed, the physical removal of a kidney, was photographed, sketched and then rendered as a one-page plate in pen and ink.
medical illustration of Design, Line with Color, Advertising / Marketing, Patient Education, Biotechnology, Disease Management
medical illustration of Linkage Biosciences possesses novel technology that speeds up and automates the molecular antigen typing process so necessary in modern genomic testing labs. Several promotional materials were developed that focused on this core strength. Over time, a library of bold and distinctive marketing and technical materials were developed that helped Linkage clarify their corporate voice and ultimately aided in their purchase by Thermo Scientific.
medical illustration of This piece, the surgical replacement of the humeral head and the glenoid process, is part of a multistage surgical procedure. The finished work was selected for exhibition to demonstrate that line work need not be done in the traditional manner of pen and ink alone, as digital tools could be just as effective.
medical illustration of Bio-Link enhances biotechnology education programs by providing cutting edge professional development for instructors, by improving curriculum, by making use of technologies and by creating a system for sharing of information. It was essential to incorporate a representative sampling of sciences in the design of these pieces, yet still give equal coverage to the three key audiences present at these conferences: students, instructors and employers.
medical illustration of This piece shows the bisection of the cystic artery, prior to the surgical removal of the gall bladder.

The rendering technique, carbon dust application, while somewhat antiquated, produces lovely warm continuous tone images that are difficult to replicate, even digitally, and is a hallmark of classical medical illustration.

Profile

We are an award winning creative agency with over 20 years experience working with biotech, research, diagnostics, genomics, life and health science companies. But we’re not just artists, we get the science too. We have strong scientific credentials that allow us to harness both sides of the brain. We are as excited as you are about your innovations, and we excel at translating them to different audiences. We apply our design thinking and communications skills to campaigns, brand development and strategy, as well as to information design – strategically crafted to tell your story in a compelling way, positively engage emotions, induce loyalty and drive revenue.

Style/Techniques

Airbrush, Black & White, Color, Design, Information Graphics, Line, Line with Color

Subject/Specialties

Biotechnology, Botany, Cardiac Surgery / Cardiology, Cell biology / Histology, Disease Management, Endocrinology / Metabolic, General Surgery, Medical Devices, Molecular Biology, Natural Science / Nature, Pharmacology, Transplantation Surgery, Vascular Surgery, Mechanism of Action (MOA)