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MiBrain Interactive Photo Booth 

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The Role of CGRP in Migraine Pathogenesis

medical illustration of What better way to educate a headache specialist on the role of CGRP in migraine than to show it in their own brain! Utilizing live video tracking, we programmed MiBrain to simulate a live scan so that neuro and vascular anatomy on the screen track a user’s movements. We leverage experiential learning by showing CGRP and its receptor in structures that appear to be inside a user’s head. A photo printout puts smiles on faces and reinforces key messages.
Next medical illustration of A true first in medical communications, we created this immersive mixed reality (MR) experience to offer HCPs a new perspective on cardio-renal science and its impact on patients. Mixed reality combines live video with virtual reality (VR) to blend the real and digital worlds. We brought to life a mural of MiRA (mixed-reality avatar) for a one-on-one conversation with booth visitors at American Society of Nephrology (ASN).

See Re(n)al Life

What better way to educate a headache specialist on the role of CGRP in migraine than to show it in their own brain! Utilizing live video tracking, we programmed MiBrain to simulate a live scan so that neuro and vascular anatomy on the screen track a user’s movements. We leverage experiential learning by showing CGRP and its receptor in structures that appear to be inside a user’s head. A photo printout puts smiles on faces and reinforces key messages.

Keywords: Animation, 3D, VR/Virtual Reality, Multimedia, Professional Education, Interactive, Anatomy, Molecular Biology, Neuroscience, Pathology

AXS Studio