SerbinCreative

(805) 963-0439 | Toll-Free (800) 876-6425

www.serbincreative.com LA / NY / UK
AtEdge

AtEdge

Photography & Motion
Directory of Illustration

Directory of Illustration

Find the world's best illustrators
PLAY! Illustration

PLAY!

Illustration for Toys & Interactive Games
Lattis Social

Lattis Social

Social Media for the Creative Industry

More from Serbin

Heartware

VAD Medical Device Animation

AXS Studio

Next Image Title

Artist Name

This animation was made to introduce cardiac surgeons and other stakeholders to the HeartWare System, its use and key technological advantages. It was important to clearly illustrate the pump’s proprietary suspension system, which eliminates wear. To focus viewer attention, we rendered the system and heart photorealistically and used a simpler illustrative style for supporting elements.

AXS Studio Inc.

AXS Studio

medical illustration of Mechanism of action animation (MOA animation) for Amgen and Novartis neuroscience about CGRP inhibitor erenumab (Aimovig) for migraine headache (https://www.scienceofmigraine.com). High-end 3D scientific animation. Molecular animation. Neurology animation. Brain, brainstem, blood brain barrier synapse, neurons. Monoclonal antibody (mAb) animation. Professional and patient education. Pharmaceutical marketing. Top medical animation company, AXS Studio.
medical animation of Mobile-friendly mechanism of action (MOA) animation for patient education on social media. Concise, plain language script. Created an accessible visual identity for the molecules & cells. Bright, bold colors. 60 seconds for Instagram. Melanoma skin cancer MOA video. BRAF mutation. BRAF inhibitor. 3D scientific animation. Pfizer oncology. Molecular animation. Dermatology animation. Cancer metastasis. Pharmaceutical marketing. Top medical animation company, AXS Studio.
medical animation of Medical animation about heart failure (HFrEF) for professional education and unmet need. For global use by Amgen Cardiovascular, Servier and Cytokinetics. Sarcomere mechanics, showing the complex steps of the actin-myosin crossbridge cycle in detail. Data-driven molecular animation. 3D scientific animation. Disease state awareness video. Cardiology. Pharmaceutical marketing. Top medical animation company, AXS Studio.
medical animation of 3D medical animation for professional education and patient education about minimal residual disease (MRD) and clinical outcomes in multiple myeloma (cancer). 3D scientific animation. Amgen oncology. Cell biology animation. Oncology animation. Cancer metastasis. Diagnostic imaging animation. Medical technology animation. Pharmaceutical marketing. Top medical animation company, AXS Studio. https://www.myelomarevealed.com/minimal-residual-disease-in-multiple-myeloma/
medical animation of We created this series of scientific animations in partnership with Fabian de Kok-Mercado at HHMI BioInteractive to explain SARS-CoV-2 biology infection, evolution and testing to a lay audience. We developed a 2D watercolour look for the 3D SARS-CoV-2 virus models using Artineering's MNPRX non-photorealistic renderer (NPR). The stylistic treatment of the characters softens the high-science content, making it more approachable for a general audience. By top medical animation company, AXS Studio
medical animation of This medical animation demonstrates the mechanism of action (MOA) of Evenity (romosozumab), a novel bone forming agent that inhibits the protein sclerostin to promote gains in bone mass. We created an isolated bone cube and visually distinct cell groups to clearly illustrate the complementary processes of bone formation and bone resorption in osteoporosis and its treatment. By top medical animation company, AXS Studio.
medical animation of An overview of AXS Studio's medical animation and interactive design services. This video highlights a number of visual medical communication products we have developed for biopharmaceutical, medical device and technology clients to help them explain complex medical science information to professional and lay audiences. Our in-house medical science knowledge and digital media expertise enable use to create educational and entertaining experiences that engage and educate.
medical animation of A selection of medical animation and mechanism of action (MOA) animation by award-winning medical animation company, AXS Studio. These videos were created for a range of applications, including medical communication, disease state education (DSE) and marketing. Our medical animators are trained in human anatomy, cell biology, molecular biology and genetics. We create medical animations to explain disease pathways and therapeutic MOA.
medical illustration of Nature's creative director and the manuscripts' authors envisioned a single scene depicting a diversity of cells: human and microbe. We researched over 35 cell types mentioned in three featured studies to ensure accuracy of scale and form. We took our inspiration from coral reefs, creating a scene that was a riot of color, shapes and textures to convey the idea of diversity of the biome. Translucency and an overall underwater feel were used to give the impression of a fantastic voyage.
medical animation of Custom digital interactive experiences with stunning 3D graphics that engage and inform healthcare professionals about important disease state concepts, therapeutic mechanisms and medical devices. This reel highlights custom visual science experiences we created for life science clients to drive engagement at their congress booths and websites: serious games, experience walls, holograms, disease state experiences, VR, AR and MR…
medical animation of A selection of our medical device animation and medical technology animation. These videos were created for a range of applications, including investor presentations, premarket approval (PMA), training, instructions for use (IFU) and marketing. Our medical animators are trained in human anatomy, cell biology, molecular biology and genetics. We create animations to explain how medical devices and technologies function. We're experienced in most therapeutic areas and with surgical procedures…
medical illustration of We created this medical device animation to demonstrate the distinct advantages of this new medical device over conventional thermal cardiac ablation modalities: the tissue-selective properties of pulsed field ablation (PFA) and the configurable morphology that allows treatment of a wide range of cardiac anatomies.
medical animation of This medical device animation introduces cardiac surgeons and other stakeholders to the HeartWare System ventricular assist device, its use and key technological advantages. It was important to clearly illustrate the pump’s proprietary suspension system, which eliminates wear. To focus viewer attention, we rendered the system and heart photorealistically and used a simpler illustrative style for supporting elements, including operation and maintenance of the system.
medical animation of Our challenge for this oncology animation was to present the proteasome as both a vital tool for healthy cells, and a key weapon of survival for cancer cells. We based the structure of our proteasome and its function on data from peer reviewed literature. A warm palette and bright lighting underscore the idea that the proteasome is not a sinister force, but rather an innocuous player in a noxious process.
medical illustration of We designed this scientific illustration to explain the importance of chloride ion transport in mucous viscosity and the role played by CFTR. A dynamic layout contrasts normal with abnormal CFTR function and explains the role of the first ever CF drug, VX-770. We based the protein models and their conformations on published molecular structure data to ensure accuracy, a key ingredient in any authentic scientific illustration. Created for: Scientific American
medical illustration of Created for disease awareness education on the molecular pathways underlying osteoporosis. Sclerostin is one of many factors that affects the downregulation of osteoblasts and overactivity of osteoclasts. The resulting imbalance can lead to fragility fractures in patients with osteoporosis.
medical animation of A feature-length documentary about inherited diseases. Diverse storytelling needs called for 2 animation styles: 1) 3D visualization for immersive journeys; 2) Hand-drawn for concepts and processes. The resulting visualizations showcase incredible molecular processes for a lay audience and allow both fleeting molecular interactions and long experimental workflows to be memorably communicated. Created with Tangled Bank Studios, HHMI for PBS
medical illustration of This cardiology animation explores the regulation of low density lipoprotein cholesterol (LDL-C) levels in the liver. By contrasting the LDL-C processing with and without PCSK9, we demonstrate how the latter is a therapeutic target for lowering LDL-C levels in hyperlipidemia. All molecular structures and conformations are based on data.
medical illustration of Esquire Magazine approached us to create medical illustrations for the article “Vital Organs: Brain, Heart and Balls” by A. J. Jacobs, we put our heads and hearts into the challenge. Vetted for accuracy by medical experts Dr. David Perlmutter, Dr. Mehmet Oz, and Dr. Harry Fish, our renderings reveal what every Esquire Man should know about his vital parts.
medical illustration of How can a convenient hand-held device replace established, complex and costly clinical lab equipment? The answer lies in innovative design, state-of-the-art manufacturing and exceptional quality control. We created this medical device animation to clearly demonstrate the advantages of this disruptive and highly efficient solution for bedside diagnostic testing.
medical animation of We created this medical device animation to instruct clinical trial staff in the proper use of a novel drug delivery system. In a modular narrative, we describe device assembly and operation and demonstrate how its advanced technology benefits patients.
medical animation of We created this scientific animation to introduce stakeholders with a wide range of scientific knowledge to telomeres and their distinct spatial profiles in health and disease, and to illustrate how the Teloview diagnostic platform detects these profiles in cells. To explain how Teloview profiling works, we developed a conceptual visualization of the cellular analysis and underlying mathematical algorithms.
medical illustration of The emergence of biosimilars has forced HCPs to navigate questions and misconceptions, including that biosimilars are like generic drugs. Build a Biosimilar puts players in the driver's seat to build a biologic drug that is highly similar to a reference product. By adjusting bioreactor & manufacturing settings, users see how small changes have significant structural and functional impacts on a drug product. Built for use at congress booths, iPad and Web.
medical illustration of This website interactive allows students to explore and learn about a biotechnology tool that is at the forefront of scientific research and hear directly from leading researchers about how they use CRISPR-Cas9. Created in collaboration with Tangled Bank Studios, Howard Hughes Medical Institute (HHMI). Winner of the Award of Excellence, 2018 annual meeting of the Association of Medical Illustrators.
medical illustration of An entirely unique booth interactive featured at ASCO and ASH, our VR microscope immerses users in a battle between T cells and cancer. Participants learn the MOA of a novel immunotherapy, using a virtual histology slide with AI-driven cells. A dial allows users to zoom between micro & nano scales, experiencing the story at both cellular and molecular levels. The printed microscope slide kit doubles as an information handout.
medical illustration of A highly engaging multi-player, immuno-oncology educational game featured at ASCO, ASH and online. Playing the role of cytotoxic T cells in an evolutionary arms race with cancer cells, users interact with an AI-driven population of cancer cells that proliferate and evolve evasive mechanisms. Simple interactions and custom controllers improved accessibility for users with limited gaming experience. Built-in analytics provide metrics to measure ROI.
medical illustration of We created this engaging disease state education hologram to educate HCPs on certain underappreciated aspects of heart failure (HF), including cardiovascular disease (ASCVD). Participants drive the experience using touch controls, while the attractive holographic imagery doubles as a booth attract to drive traffic at a scientific affairs booth. Built-in analytics provide metrics to measure ROI.
medical illustration of This concise animation was designed to loop on a holographic display (hologram) in a pharmaceutical congress exhibit. It functions as an educational booth attraction, alongside a full-length migraine disease awareness medical animation and interactive
medical illustration of This animation laid the foundation disease awareness story for the first new migraine drug in decades: Aimovig (erenumab). It begins with the burden of disease of migraine, moves through pathophysiology, then dives into the story of a key molecular player: CGRP. A thorough review of the migraine literature informed the script and visuals. All models and anatomy are data-driven.
medical illustration of What better way to educate a headache specialist on the role of CGRP in migraine than to show it in their own brain! Utilizing live video tracking, we programmed MiBrain to simulate a live scan so that neuro and vascular anatomy on the screen track a user’s movements. We leverage experiential learning by showing CGRP and its receptor in structures that appear to be inside a user’s head. A photo printout puts smiles on faces and reinforces key messages.
medical illustration of A true first in medical communications, we created this immersive mixed reality (MR) experience to offer HCPs a new perspective on cardio-renal science and its impact on patients. Mixed reality combines live video with virtual reality (VR) to blend the real and digital worlds. We brought to life a mural of MiRA (mixed-reality avatar) for a one-on-one conversation with booth visitors at American Society of Nephrology (ASN).
medical illustration of We created this amazing interactive experience to let rheumatologists peer inside their own hands to witness the signs and symptoms of psoriatic arthritis (PsA) at three stages of involvement: skin; early joint; and progressive joint. Scanning modes simulated imaging techniques used in diagnosis. The result: a huge increase in HCP traffic and engagement for our client at their exhibit booths.
medical animation of Guardians of the Genome is a multi-player, virtual reality (VR) science game designed to teach players about accurate DNA structure through collaborative, hands-on experiences. Equipped with special tools emulating DNA repair enzymes, players are tasked with fixing common mistakes in DNA called base-pairing errors. Experienced solo or in cooperation with friends, Guardians is a fun and immersive way to learn about this fundamental molecule of life. Supports Oculus Rift & HTC Vive controllers.
medical illustration of We created this medical device animation to introduce healthcare professionals to the features of the GELShield extracranial pressure relief system. We developed a soft visual style consistent with GELShield’s purpose and created renderings from 3D product models for use on the GELShield website, http://www.invictusgelshield.com/
medical animation of Here we demonstrate key technological features of Alcon's Air Optix Contact lenses that provide deposit protection and moisture retention, resulting in a more comfortable experience for wearers. Moving seamlessly between molecular and macro scales, we provide a scientifically-accurate depiction of the moisture retention technology, while maintaining a clear, clean, watery aesthetic, consistent with the brand.
medical animation of In the sci-fi horror feature film, Splice, Adrian Brody and Sarah Polley play scientists who defy legal and ethical boundaries, splicing human and animal DNA to create a new organism. AXS Studio created the scientific animations and illustrations for props on the film set, basing our visualizations on laboratory video footage of nuclear transfer and cell division. We leveraged our knowledge of human sectional anatomy to create the creature MRI images used on set.
medical illustration of A TV documentary film about cannabis induced psychosis due to increase activation of cannabinoid system and dopamine levels. We created scientific animations visualizing neural pathways in the endocannabinoid and dopamine systems to help a lay audience understand the medical effects of THC on the brain. This included an innovative visualization of neurons firing in the prefrontal cortex of a subject's brain.
medical animation of Dr. David Sandström and his team of top scientists at NorBAC investigate questionable advantages in biotechnology. For 3 seasons, AXS Studio created the signature CGI moments for this innovative TV drama that enabled the audience to see and think like a scientist. We called on our expertise in cell cell and molecular biology to visualize complex, and often abstract, scientific concepts described in the actors’ dialogue.
medical animation of Commissioned for outreach & education, this scientific animation details 21 days of chicken embryo development and adheres to the Australian national science curriculum: life cycles & comparative embryology. Informed by detailed research, 7 3D models were created to represent the chick at key stages of growth. This animation has been used widely in classrooms—a primary goal of the project. 14 million YouTube views as of September, 2020.
medical illustration of This medical animation was created for consumers to inspire wonder in the fascinating biology of the human eye and all it enables us to do. It was created in support of Bausch + Lomb's contact lens marketing campaign and featured an anatomically accurate model of the human eye and animation of light refraction through the cornea, lens and vitreous.

Profile

From stunning animations to immersive interactive experiences, we bring your medical science to life. For 15 years, we've helped clients explain disease state, drug mechanism of action and medical device function clearly and effectively. Our deep expertise in medical science sets us apart from other digital agencies. Our team is comprised of medically-trained animators and illustrators, including four Board Certified Medical Illustrators (CMIs). We speak the language of science and deliver beautiful, accurate visualizations and exceptional client service.

Style/Techniques

Animation, Cartoon, Color, 3D, Apps/Mobile, Models, Microscopy, VR/Virtual Reality

Subject/Specialties

Anatomy, Biology, Biotechnology, Cardiac Surgery / Cardiology, Cell biology / Histology, Dermatology, Disease Management, Embryology, Endocrinology / Metabolic, General Medicine, Genetics, Medical Devices, Molecular Biology, Natural Science / Nature, Neuroscience, Ophthalmology, Orthopaedics, Pediatrics, Pharmacology, Respiratory, Thoracic Surgery, Urology, Vascular Surgery, Virology, Zoology, Oncology, Mechanism of Action (MOA), Health & Wellness, Pathology, Plastic Surgery