To celebrate their 20th anniversary, Biospacific wanted a campaign that would be both memorable and interactive. A giveaway promotional package was developed that started with a signature graphic playfully depicting a molecular modeling kit assembled into the number 20. This promotion included a brochure with custom iconography designed around their product lines, and an actual molecular modeling kit was given away with the brochure and catalog, beautifully tying into the campaign.
Keywords: Color, Design, Advertising / Marketing, Biotechnology, Cell biology / Histology, Endocrinology / Metabolic
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