An ISHLT event was held in Paris, and XDx‘s theme was “Setting a New Standard”. Mid-century French advertising posters influenced the design milieu for this event, where a series of posters was developed referencing the current developments and successes of AlloMap in the marketplace and were utilized in the promotional materials given before and during the show. They were even developed into key cards for the hotel hosting the event.
Keywords: Color, Design, Advertising / Marketing, Biotechnology, Transplantation Surgery
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