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ISHLT in Paris 

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Biospacific 20th Anniversary

medical illustration of An ISHLT event was held in Paris, and XDx‘s theme was “Setting a New Standard”. Mid-century French advertising posters influenced the design milieu for this event, where a series of posters was developed referencing the current developments and successes of AlloMap in the marketplace and were utilized in the promotional materials given before and during the show. They were even developed into key cards for the hotel hosting the event.
Next medical illustration of Blood clots are a dangerous condition that often requires a stint to be inserted into a vein. Enter Crux, a company who offers a unique filter that is easy to insert and retrieve, and has few of the risks associated other filters. Drawing on the protective essence of the product, a shield enclosure was created for the logo, and a stylized view of the product is shown tucked neatly into a vein. The innovations in the design are readily apparent, allowing the logo to be literally interpreted.

Crux Biosmedical

An ISHLT event was held in Paris, and XDx‘s theme was “Setting a New Standard”. Mid-century French advertising posters influenced the design milieu for this event, where a series of posters was developed referencing the current developments and successes of AlloMap in the marketplace and were utilized in the promotional materials given before and during the show. They were even developed into key cards for the hotel hosting the event.

Keywords: Color, Design, Advertising / Marketing, Biotechnology, Transplantation Surgery

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