Blood clots are a dangerous condition that often requires a stint to be inserted into a vein. Enter Crux, a company who offers a unique filter that is easy to insert and retrieve, and has few of the risks associated other filters. Drawing on the protective essence of the product, a shield enclosure was created for the logo, and a stylized view of the product is shown tucked neatly into a vein. The innovations in the design are readily apparent, allowing the logo to be literally interpreted.
Keywords: Design, Line with Color, Advertising / Marketing, Medical Devices
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