AXS Studio

The Role of the Proteasome in Multiple Myeloma 

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Aimovig Mechanism of Action Animation

Next medical animation of Mobile-friendly mechanism of action animation, MOA animation for patient education on social media. Concise, plain language script. Created an accessible visual identity for the molecules & cells. Bright, bold colors. 60 seconds for Instagram. Melanoma skin cancer MOA video. BRAF mutation. BRAF inhibitor. 3D scientific animation. Pfizer oncology. Molecular animation. Dermatology animation. Cancer metastasis. Pharmaceutical marketing. Biotech, biotechnology animation; pharma, pharmacology.

Medical Animation: BRAF in Melanoma MOA

Our challenge for this oncology animation was to present the proteasome as both a vital tool for healthy cells, and a key weapon of survival for cancer cells. We based the structure of our proteasome and its function on data from peer reviewed literature. A warm palette and bright lighting underscore the idea that the proteasome is not a sinister force, but rather an innocuous player in a noxious process.

Keywords: Animation, 3D, Professional Education, Biotechnology, Molecular Biology, Pharmacology, Oncology, Mechanism of Action (MOA), Pathology

AXS Studio