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AXS Studio

AXS Studio

The Role of CGRP in Migraine Pathogenesis

CGRP in Migraine Hologram Medical Animation

medical illustration of This animation laid the foundation disease awareness story for the first new migraine drug in decades: Aimovig (erenumab). It begins with the burden of disease of migraine, moves through pathophysiology, then dives into the story of a key molecular player: CGRP. A thorough review of the migraine literature informed the script and visuals. All models and anatomy are data-driven.

medical illustration of What better way to educate a headache specialist on the role of CGRP in migraine than to show it in their own brain! Utilizing live video tracking, we programmed MiBrain to simulate a live scan so that neuro and vascular anatomy on the screen track a user’s movements. We leverage experiential learning by showing CGRP and its receptor in structures that appear to be inside a user’s head. A photo printout puts smiles on faces and reinforces key messages.

MiBrain Interactive Photo Booth

This animation laid the foundation disease awareness story for the first new migraine drug in decades: Aimovig (erenumab). It begins with the burden of disease of migraine, moves through pathophysiology, then dives into the story of a key molecular player: CGRP. A thorough review of the migraine literature informed the script and visuals. All models and anatomy are data-driven.

Keywords: Animation, 3D, Anatomy, Molecular Biology, Neuroscience, Pharmacology, Mechanism of Action (MOA), Pathology

AXS Studio